Website Page for Press Releases
|
1.
eReleases: Press Release
Services
Offers press release writing
and distribution services. Features industry targeting, newswire
posting and WireWatch proof of distribution.
Press Release Distribution Services
Send Your Press Release to Subscribing Journalists
|
We distribute your press release nationally to the right
people, at the right price. With more than 30,000 opt-in
journalists, we'll get your press release directly to the
desktops of the appropriate media folks. Plus, we include
newswire distribution through our partner
PR Newswire, and proof of press release distribution
with our exclusive WireWatch™ service... all at no
additional cost! And unlike other press release services, we
have no membership fees, and no added charge for targeting
your press release.
We don't just send your press release. We send you
proof of press release distribution! Each customer
receives a
WireWatch™ report with links to your press release
posted on between six and fourteen websites, including
Yahoo! |
|
"Thought we should update you on the
success of our press release submitted through
eReleases. Over the last week we have received
more than 100,000 hits to our website, hundreds
of reservations, 100-plus radio interviews
worldwide, press in every country, and national
and international TV broadcasts. A success
indeed, and we will continue to use you for all
our upcoming press releases."
Simon Brodie, President
Allerca
www.allerca.com
|
|
"We used your press release
distribution service a few months ago and the
response was absolutely overwhelming. We got
stories on at least 50 radio stations, including
major syndicated shows, as well as on the WSJ
Online and in dozens of other publications!"
Thank you,
Jeffrey Reynolds
President/CEO
www.americanflags.com
|
|
|
|
Testimonial -
"Visibility all over the web is an essential
element of landing the major publicity
placements of your dreams. PRWeb is the #1
secret resource to building national expert
status FAST! PRWeb allows you to showcase
your credentials, accomplishments and
expertise by instantly maximizing search
engine visibility and is an integral part of
creating a powerful platform for yourself.
The media wants high-powered, proven experts
and PRWeb can get you there!"
Annie Jennings
National PR Firm Annie Jennings PR
|
|
|
Testimonial -
"We have achieved as many as 106,000 page
views as the result of a single press
release distributed on your service. For our
money, nothing beats the distribution and
re-distribution that PRWeb creates through
your quality partners. We consider you an
essential partner in any product marketing
campaign."
Many thanks!
Mark Effinger
Chief Evangelist,
ExitPath.com
|
|
|
COPYRIGHT NOTICE
You do not need any permission to link to any of the
pages on this site.Limited copyright
is granted for you to use and/or republish any of
the press releases on this site for any legitimate
media purpose as long as you reference PR Web as the
source. Using the press releases from the PR Web
network of sites on other sites that offer competing
services to those offered by PR Web, including but
not limited to press release distribution, is
expressly prohibited under the terms of this
copyright.
Non-press release pages (Press Release Tips, About
PRWeb, etc..) cannot be republished without prior
written consent of PR Web. You may, however, link to
these pages from your site. |
|
Press Release
Distribution - Press Release Services - Write Press Releases
- Fax Pr's - Audio Pr's and more...
100% SECURE Ordering Now!
P
ress
releases and targeted press release distribution have
been one of the most powerful forms of marketing and
advertising available on the planet! The value of the
exposure and recognition that a TV blurb, newspaper or
magazine write-up, editorial or product feature can have
is often times enough publicity to launch small
companies into multi-million dollar businesses and
transform mid-to-large size companies into the
billions!!!
|
Don't underestimate the
value of press and publicity! The
golden
rule
is… "If you get press attention, you WILL GET
ORDERS!"
All businesses in
today's world, whether small, medium or large, cannot ignore that
simple
golden rule
.
Press and media attention is available for all businesses in some
meaningful way. Our press release distribution service will get
you the press and media coverage you need.
No amount
of paid advertising can often do as much as a two minute news
segment which favors your great new product or service. A photo and
editorial feature in a major magazine can be the trigger that sets
your company sailing on a sea of profits! Believe it… It could
happen to you… We know… because we have had that experience and we
have helped hundreds of companies do it too!
Our
targeted press release distribution services have helped many, many
products & services to be featured in many large newspapers such as
the Wall Street Journal, Los Angeles Times, the Chicago Tribune, the
Miami Herald, the San Francisco Chronicle plus many others!
Additionally, we have had news release features with full write-ups
and photos of products in Yahoo! Internet Life Magazine, Popular
Science Magazine, Omni Magazine, Playboy Magazine, Family Circle
Magazine, PC Computing and hundreds more! Even television shows such
as the Regis and Kelly Show and Good Morning America have done
feature segments! Entire radio networks consisting of hundreds of
stations have done press and media features for multiple companies
that have used our PR Services.
Newspapers, magazines, radio and television stations, all thrive on
press releases and press release distributions every day. It is
their business to stay on top of new and interesting products and
services that will affect their readers, viewers and listeners.
These media centers want to hear about new products and services.
News releases are the way to do that! In today's world you need to
be heard, it is absolutely crucial that your company utilize this
great marketing necessity! The Advanced-PR marketing team can get
the job done for you! Our press release service was created to
enable all size businesses to quickly, easily and conveniently
launch new products and services or make major announcements via the
press and media.
Advanced-PR will distribute your press releases (As well as:
write, fax and create an audio pr
when requested...) via E-Mail to reach highly qualified and
targeted editors and feature journalists at ALL the popular
newspapers (both daily and weekly publications) and applicable
magazines as well as editors and producers at radio and TV
broadcasting companies. We will specifically TARGET the
appropriate editors, reporters and journalists for your
subject matter. Our service is PROVEN highly effective and has
literally launched some companies into multi-million dollar status!
Our media data base of over 250,000+ media contacts is among
the best and most updated database in the industry!
100% Secure Ordering Now!
Advanced-PR will reach a wide distribution list, get fast delivery
(usually within 24 hours), and be in the right hands, all at a very
low cost! Additionally, we have developed some "brand name"
recognition for our press release services and press distributions
that will help you to get your press release
more
consideration
than if it were sent from anywhere else. Our
Advanced-PR press release service will save you time and money, and
get you results… SALES results!
See customer testimonials!
Your press
release will be sent to ALL the newspapers, radio and TV stations in
our comprehensive media list (a compressed list for the web is shown
below... NOTE: there are many new web "ezines" and popular
computer/internet publications that are in our database but
they may not be listed on the following web lists.)
Additionally, your press release will ALSO be sent to ALL the
magazines that apply to your product or service in our
magazine media list that is also shown below. Please be aware that
we are constantly and meticulously adding to and maintaining our pr
database. This is done daily so you can be sure of reaching the
best contacts for your business! Furthermore, your
press release will even be PERSONALIZED as it is sent
directly to the appropriate targeted editors, journalists and
reporters in these important media centers. No other press and media
service can even come close to the value that Advanced-PR offers! We
are the industry leaders!
Our Press Release Distribution Database has over 250,000+ press
contacts, UPDATED DAILY with many TARGETED categories, some of them
are divided into TWO very large files for your review!…
(Our media database has many additional
categories and subcategories that are not shown within these
already very large files.)
Also check
out our list of
additional pr services
that we
offer... these include pr writing services, TV and radio faxed pr's,
audio pr's and more!
When
utilizing the Advanced-PR marketing service, your company's press
release (we suggest up to one page of information - written in the
style of a news type article) will be sent to as many as 9,000 -
12,000 targeted media contacts and outlets
across the globe (primarily in the USA and Canada). This covers
all the major (and many mid-size) newspapers, online web magazines,
wire services and hundreds of radio/TV stations as well as all the
applicable trade and consumer magazines that apply to your product,
service or company. To see an
example
of a successful press
release online, please
click here.
Your company can take
advantage of all this exposure, for Only $249.00! REMEMBER: "Get
press attention and you WILL GET ORDERS!"
To take
advantage of the Advanced-PR marketing service right away, just fill
out the
100% SECURE Online Order Form!
Or if you have any further questions please feel free to send an
E-Mail to
majon@majon.com
or call us
at:
(805)
528-2100
WE GUARANTEE your success!
Everyone who orders the Advanced-PR service for their
business WILL GET VALUABLE PRESS and MEDIA ATTENTION! WE
GUARANTEE your success! If you don't get any media or
press coverage that YOU know about then just let us
know and we will ask you to make a few changes to
your PR and then we will distribute your updated press
release again for FREE!!! That's our GUARANTEE!
|
Find press release
writing and distribution services worldwide.
|
-
PR Newswire (6)
-
Business Wire
-
international media relations and press release
distribution wire service.
-
PR Web
[SPONSOR]
- free news-wire offering press release distribution
and syndication services to journalists and 200
targeted industry circuits.
-
U.S. Newswire
-
transmits public policy press releases for the White
House, government agencies, Congress, interest
groups, and the political parties.
-
Internet News Bureau
- send your press releases to journalists who
subscribe to our worldwide news distribution
service. Includes resources and tips on effective
media relations.
-
Press-Release-Writing.com
[SPONSOR]
- specializing in press release writing and press
release distribution to media outlets. Also includes
tips and resources for writing releases.
-
Xpress Press
[SPONSOR]
- offering news and new product releases distributed
to targeted high-level print, online media, radio,
and television producers.
-
e-releases
- submit
press releases to opt-in journalists, targeting
specific industries. Features tips on press release
writing as well as media/research resources.
-
Pressi.com
-
Press Release Network
- distributes news and press releases to online
media, print, radio, and TV journalists worldwide.
-
Market Wire
-
offers Internet-based press release distribution
services.
-
PressBox
- U.K.
online press release and distribution center
providing resources to businesses and journalists,
as well as media copywriting services.
-
Medialink (1)
(Nasdaq:
MDLK
)
-
WebWire
- corporate
communicators and PR professionals enjoy a lifetime
no-charge ability to submit press releases online
and over the WebWire - instantly made ready for
conventional and emerging media.
-
OpenPress.com
-
professional free press release news wire.
-
eworldwire
- offers
targeted and customizable releases sent in text,
HTML, audio, and video formats.
-
Press Flash
-
distributor of business press releases. Releases are
faxed to media professionals covering the Internet.
-
Press Release Distribution
- offers press release distribution and writing
services via email and FAX.
-
PrimeZone Media Network
- delivers corporate news and information to the
nation's news and financial media.
-
usanews.net
-
serves global media outlets with press releases.
-
Empire Information Services
- distributes news releases electronically to
specific media, posts releases in newswire section,
offers web site design, and more.
-
!PR Services
-
provides press release distribution and writing
services to newspapers, magazines, radio, TV, and
online web media.
-
Press Release Centre
- clearing house for the latest media releases from
business, government and community groups across
Australia.
-
CorporateNEWS
-
e-mail news directly to media selected individually
from an online directory and to post linked text and
high resolution photos.
-
Advanced Press Release Service
[SPONSOR]
- distributes press releases to targeted database of
newspapers, magazines, radio, and TV stations.
-
Kevin Nunley Associates
- offers writing and distribution services.
-
24-7 Press Release
- free press release newswire distribution and
syndication service with dissemination to online
media, journalists, newspapers, and others.
-
Newspress On-Line
-
range of services includes press release production
and distribution, copywriting, newsletters, graphic
design, printing, broadcast fax, and photography.
-
prenter Media
-
provides seamless communication information.
-
Press Release Express
- offers preparation and distribution services.
-
Press Release Zapper
- offers press release writing, distribution,
software, and resources.
-
A1-Press-Release.com
- reviews and edits press releases.
|
|
-
eReleases: Press Release
Distribution
- Distribute your
next press release to our database of subscribing
journalists. Includes newswire posting and WireWatch(TM)
proof of distribution.
www.ereleases.com
-
Press Release Distribution
Services
- Local, national and
regional distribution options. Targeted to journalists in
your industry. Logo distribution offered at no additional
cost. Starting at $75. Writing and photo services.
www.eworldwire.com
-
EmailWire. Com: Unlimited
Press Releases
- Unlimited press
release distribution to targeted media in your industry.
Newswire services with guaranteed results. No extra charge
on length. Logo, images, audio, video included. From $59.
www.emailwire.com
Hundreds of Editors could
print a press release about your Products.
Free! We'll e-mail your press release to
1000+ computer editors for $129.
|
Hundreds of editors could print a Press Release about
your software. FREE!
|
Advertising space is expensive. Editorial space is free!
For a fraction of the cost of advertising, we can send your
press release to hundreds of well-targeted editors. These
editors can tell thousands and thousands of their readers about
your software.
We have lists of
computer editors,
business editors,
education editors,
general interest editors, and
other editors.
We can send the press release that you've written about your
software, or we can write it for you. Since 1984, DP Directory
has been providing software developers and other computer
companies with Press Release lists and services. We know the
computer marketplace, and we know how to get publicity for your
software.
You get RESULTS with our services!
|
These
Success Stories point to some recent press clippings that
our clients have gotten.
Editors will continue to print press releases. Shouldn't they
be printing your press release?
Order Now!
Subscribe Now to Al Harberg's Software Marketing Newsletter,
the best way for software developers to get free, usable
marketing information. We'll never use your email address for
anything besides sending you this twice-monthly newsletter.
Top 10 Tips for Choosing a Company to email your
Press Release to the Editors
|
(1) Choose a firm that specializes in computer
products.
|
To be effective, your Public Relations representatives have
to know both the computer industry and the computer marketplace.
They have to be able to tailor your distribution list by
platform (Windows, UNIX, OS/2, AS/400, Macintosh).
They have to be able to include all of the important
consumer, trade, and dealer/VAR magazines, as well as editors
who write computer columns for daily newspapers.
If they don't specialize in promoting computer products, it's
unlikely that they track multiple editors at key computer
publications, or that they've taken the time to develop a robust
international list of computer editors.
For more than 17 years, DP Directory has been working
exclusively with software developers and computer hardware
manufacturers.
(2) Select a firm that sends test emails before they
send the "real" press releases.
|
A press release that looks great in Word or WordPerfect can
look awful when it is emailed. Features such as multiple
columns, centering, and right-justification simply don't work
with a lot of the editors' email readers.
Many typographical characters get turned to scrambled eggs in
older email readers.
Be sure you have the opportunity to look at and approve the
actual version of the press release that the editors will see.
DP Directory always sends a pair of test emails, and we wait
for your "ok" to send the real press releases.
(3) Ensure that your press releases are sent
individually.
|
Never send bulk mail to the editors.
Each press release should be addressed to an
individually-named editor, and never to a cc: list, a blind cc:
list, or a suppressed-recipient list.
When your press release is emailed, you should be the "from"
person, the "reply to" person, and the "bounce to" person.
Whether an editor says, "Send me an evaluation copy" or "Take me
off your list", you can gather immense amounts of valuable
information from the editors' responses to your press releases.
Make sure you see it all.
DP Directory sends all of our press releases individually,
from you to each editor.
Find out which other companies, with products similar to
yours, have used the PR firm.
The DP Directory web site will have the actual press releases
of more than 100 of our customers, and we'll provide you with a
more targeted list if you'd prefer.
(5) Find out about costs.
|
Expect to pay about twelve to twenty cents (US) per editor.
Find a firm that is up-front about their fee structure, and has
no hidden charges.
DP Directory charges $129(US) to send your press release to
more than 1,000 computer editors. Our other lists are priced in
the 13-cents-per-name range, too.
(6) Be aware of Lost Opportunity Costs.
|
The number of computer editors who should be receiving your
press release will vary depending on the type of product
(consumer versus business, professional versus home, Windows
versus a platform with a smaller installed base).
You don't want to increase your press release distribution
numbers by sending, say, a press release about a
telecommunications product to the game-player magazines.
For a typical Windows utility, you should be reaching a
thousand well-targeted computer editors.
DP Directory subscribes to more than 145 US computer
magazines, and we capture the editors' contact information
directly from the mastheads. But that's just the beginning. We
use industry directories, and spend hours searching the Internet
for computer editors worldwide. And when you've been in the PR
business as long as we have (since 1984), computer editors come
to you and ask to be added to your list.
There are some "tired" press lists being offered on the
Internet. Buying a press list that was compiled weeks or months
earlier is a real mistake. It's going to have an unacceptably
large undeliverable rate, and it's not going to contain the
newest magazines or latest editorial appointments.
(7) Make sure you're targeting your vertical markets.
|
If you're promoting an educational software package, choose a
PR firm that has a good education editor list, too.
If you're promoting an office product, make sure you're
sending your press release to the business editors, including
vertical lists such as banking and insurance.
Find a PR firm that will include all of the relevant vertical
markets, while keeping the price moderate.
While DP Directory specializes in computer editors, we have
more than 8,000 other editors' names, on lists ranging from Art
to Woodworking. We have business, general-interest, education
and government magazines. We have news directors at more than
1,000 radio and television stations. Please call or email if you
have any questions about a particular subject area.
(8) Find a PR firm that is willing to answer your
questions.
|
There's a certain cookie-cutter aspect to the sending
of your press releases. But all of the other important tasks -
the preparation and setup and targeting and testing - have to be
performed individually.
Find a company that answers your phone calls or emails to
your satisfaction, and make them a partner in your ongoing
promotional efforts.
There are a lot of differences between today's emailed press
releases and the traditional (postal-mail) press releases of the
1990's. Find a PR firm that has a wealth of information about
writing and sending press releases on their web site.
DP Directory has a comprehensive press release
FAQ that will answer most of your questions about emailing
your press releases. We welcome your emails, and we're here to
answer our customers' questions by phone, from mid-morning (east
coast US time) through early evening.
(9) Find a PR firm that will read your press release
- one that gives its customers feedback before they send
press releases to the editors.
|
An experienced PR person who is interested in building a
long-term relationship with you will be happy to give your press
release a reasonability check. They can find simple things that
you might overlook - things that could make the difference
between getting ink or getting trashed.
Example - Does your press release say that your software
costs $49 or $49(US)? Your press release should be going to
editors in a number of countries that have dollar-denominated
currencies (United States, Canada, Australia, New Zealand,
Singapore). Your chances of getting your press release printed
are higher if you avoid confusing the editors.
Example - If your press release doesn't say what platform
your software requires, will the editors take the time to ask
you about it, or will they select a press release that requires
less follow-up work? If you're marketing a software package for
other software developers, they'll understand the term "32-bit
Windows". But if you're marketing a program to end-users, they
won't know what it means. You should be saying "Windows
95/98/Me/NT4/2000".
Example - Are you saying "Evaluation Copy Available on
Request" at the bottom of the press release, after the ###'s?
You should be making every friendly gesture imaginable to the
editors who are reading your press release.
We at DP Directory know that if your press release generates
a lot of ink, you'll be back to use our press release service
again and again. We're happy to give our customers' press
releases a read, and give them some unbiased feedback.
(10) Find a PR firm that has an International list of
computer editors.
|
While the United States has more computer editors than any
other country, Canada, Australia, the United Kingdom,
Scandinavia, France, Germany, Italy, and all of Western Europe
represent huge marketplaces with enormous revenue-generating
potential. Make sure your press release is being sent to key
editors on both sides of the pond.
DP Directory's list of non-North-American computer editors
contains more than 100 names from around the world, and it's
growing larger every day.
6.
Press Release
NETSCAPE ANNOUNCES NETSCAPE
DIRECTORY SERVER TO DELIVER OPEN, CROSS-PLATFORM
... LDAP is a protocol for accessing online
directory services over the TCP/IP ...
MORE THAN
40 COMPANIES
JOIN NETSCAPE AND
U. MICHIGAN TO
SUPPORT LIGHTWEIGHT
DIRECTORY ACCESS
PROTOCOL AS PROPOSED
STANDARD FOR
INTERNET DIRECTORIES
NETSCAPE
ANNOUNCES NETSCAPE
DIRECTORY SERVER
TO DELIVER OPEN,
CROSS-PLATFORM
LDAP-BASED DIRECTORY
SERVICES FOR
LOCATING ONLINE
USERS AND RESOURCES
MOUNTAIN VIEW, Calif. (April 22, 1996) --
Netscape Communications Corporation (NASDAQ: NSCP)
today announced that the University of Michigan,
AT&T, Banyan, IBM, Lotus, Novell and more than 40
other companies support the Lightweight Directory
Access Protocol (LDAP, RFC 1777) as a proposed open
standard for directory services on the Internet.
LDAP is a protocol for accessing online directory
services over the TCP/IP network protocol, and can
be used to access standalone LDAP directory services
or directory services supporting the X.500 standard.
It provides a standard way for Internet clients,
applications and Web servers to access directory
listings of thousands of Internet users.
Netscape will deliver this technology to
corporate customers in a new product,
Netscape Directory Server, an open, scalable
server software for running an enterprise-wide
directory that contains listings of people and
resources. Based on technology pioneered at the
University of Michigan, Netscape Directory Server
makes it simple for corporate users to quickly and
easily create and query directories of people and
information stored on corporate Intranets and the
Internet. With Netscape Directory Server, vital
corporate information such as user names, electronic
mail addresses, public key certificates and contact
information can be organized and published in a
searchable, structured, scalable directory. This
information can be replicated automatically
throughout the enterprise or between enterprises.
"While proprietary directory services have been
available for some time, Netscape Directory Server
offers comprehensive, scalable directory services
based on an open Internet standard," said Eric Hahn,
senior vice president of enterprise technologies at
Netscape. "With major companies lining up behind
LDAP as a standard, enterprise customers can be
assured of true interoperability between directory
servers and applications, whether they are managing
enterprise directories or searching out information
across the Internet."
The more than 40 companies and organizations
supporting LDAP are: @Home, AT&T, Aurum Software,
Inc., Banyan, BBN Planet, The Bigfoot Directory,
Inc., CADIS, Inc., Computer Associates, Control Data
Systems, Inc., Digital Equipment Corporation,
Excite, First Floor Software, GE Information
Services, Hewlett-Packard Company, IBM, ICL High
Performance Systems, IDT Corp., Information
Dimensions, Innosoft, The Internet Factory, Inc.,
JYACC, Inc., Kapalua Consulting, Lotus, Lycos,
Macromedia, Maximum Information Inc., NCR, Network
Applications Consortium (NAC), NCD Software
Corporation, Netscape, Northern Telecom (Nortel)
Secure Networks, Novadigm, Inc., Novell, Inc.,
OnTime (a subsidiary of FTP Software Inc.), Open
Horizon, Inc., Silicon Graphics, Inc., Software.com,
Starfish Software, Inc., Strata Software Limited,
SunSoft, Inc., University of Michigan, VeriSign,
Inc., and Yahoo! Inc.
"We want to make it easy for people to find each
other both on the Internet and on Intranets," said
Tom Evslin, vice president AT&T WorldNet Service.
"Agreement between AT&T, Netscape, Novell and others
on the open LDAP standard helps assure that those
who access the Internet through AT&T WorldNet
Service or who build Intranets with AT&T Netware
Connect Service will have rich directory services.
We hope and expect that other network providers will
also support this standard."
"LDAP is the most effective way to extend
enterprise-level directory services to Intranets and
the Internet," said John M. Paul, senior vice
president of Coordinate.com, the Internet division
of Banyan Systems Inc., which is extending LDAP
support to StreetTalk, its highly regarded directory
service, and Switchboard, the vast on-line directory
of people and businesses. "The combination of LDAP
and StreetTalk will make it much easier for
organizations to look up people and their e-mail
addresses and to effectively manage large,
distributed corporate networks over the Internet."
"IBM welcomes Netscape's cooperation with the
LDAP community," said Irving Wladawsky-Berger,
General Manager, IBM Internet Division. "IBM
strongly supports the open LDAP protocol and will
support its adoption as an IETF RFC. The widespread
adoption of LDAP will provide customers with a
standard, interoperable way to access directory
services in heterogeneous environments from a wide
variety of clients. LDAP has the potential to expand
enterprise, Intranet and Internet directories to
include browser-enabled users."
"LDAP is an important standard for customers
because it provides a base level for directory
interoperability," said Vic Langford, senior vice
president, Novell, Inc. "Our announcement today of
LDAP support within NDS is a critical next step in
taking the power of NDS to the open standards of the
Internet and Intranets. It means we will continue to
provide the most complete directory solution for
businesses of all sizes while we grow today's NDS
installed base of 15 million users."
Netscape Directory Server will include the
following key features:
- Comprehensive directory services including
hierarchical entries, extensible attribute/value
pairs, support for text, graphics and other data
types, access control and many other advanced
features
- High-performance scalable architecture
supporting up to 200,000 entries and up to
100,000 queries/hour on typical servers
- Support for replication between multiple
directory servers using the LDAP protocol, and
selective replication for replicating portions
of the directory
- Support for LDAP, or Internet RFC1777,
including enhancements developed at the
University of Michigan
- Compliant with X.500 directory servers
supporting the Directory Access Protocol (DAP)
- Integration with Netscape Certificate
Server, also announced today, for the storage
and management of enterprise-wide X.509 keys
- Integration with the new Netscape Mail
Server 2.0 for the resolution and routing of
encrypted electronic mail
- Cross-platform, open administration and
seamless integration with Netscape SuiteSpot
suite of Web server software for the enterprise
- Security features based on the SSL 3.0 open
protocol for Internet security.
Netscape also plans to support LDAP in future
versions of Netscape SuiteSpot and Netscape
Navigator client software. LDAP-compliant address
book and electronic mail applications in Netscape
Navigator will provide users easy access to Netscape
Directory Server and other LDAP-compliant directory
servers. Netscape's products will also include
support for attributes in the Versit Consortium's
"vCard" specification for electronic business cards.
VCards make it easy for individuals or corporations
to exchange contact and directory information in a
universally-recognized format.
Under the LDAP protocol, corporate directory
entries are arranged in a hierarchical structure
that reflects geographic and organizational
boundaries so that companies can map their corporate
directory to their actual business processes.
Entries representing countries appear at the top of
the tree and below them are entries for states or
national organizations. Below them appear entries
representing departments, people, printers and
documents, making it easy to find the information a
corporate user needs to conduct business over a
network. In addition, LDAP's
connectivity to X.500 enables customers to
utilize Netscape Directory Server or other LDAP
based software in conjunction with existing
directory services.
"The lack of a global directory interface has
significantly impeded the deployment of enterprise
applications and has caused significant pain to the
end-user community for far too long," said Larry
Gauthier, chairman of the Network Applications
Consortium Strategic Interest Group on Directories.
NAC's members include Compaq Computer, Continental
Grain Co., MCA, Pacific Gas & Electric and the World
Bank. "This announcement by Netscape and other
industry leaders is a significant step forward in
solving the directory chaos that exists today,"
added Gauthier. NAC, a strategic end-user
organization dedicated to improving the
interoperability of mission-critical applications in
a heterogeneous inter-enterprise computing
environment, published a position paper on directory
services supporting LDAP in July 1995 and is focused
on influencing vendors to move in this direction.
The LDAP technology Netscape adopted was derived
from software and algorithms developed and tested
over many years under rigorous work loads at the
University of Michigan, where it was servicing more
than 5 million queries per week of more than 100,000
university listings. Continuing on Netscape's
tradition of drawing on the work of the best and
brightest university talent, Netscape and the
University of Michigan will continue to work
together to extend the LDAP technology even further.
A number of the key university researchers will join
Netscape to implement this close relationship. Other
companies are invited to work with the university as
Netscape is doing, to facilitate the further
implementation and deployment of LDAP.
"We are very excited that Netscape has chosen to
use our technology," said Kitty Bridges, director of
product development and deployment for the
University of Michigan Information Technology
Division. "It is good for the Internet and it is
good for the University of Michigan. It will make it
easier for people to find the information they need
on the Internet."
Netscape Directory Server is scheduled to be
available on Microsoft Windows NT and major UNIX
platforms by the third quarter of 1996. The product
is expected to be available as part of future
versions of Netscape SuiteSpot. Individual product
pricing is expected to be $995; final pricing will
be announced at the time of product release.
The University of Michigan, a leader in the use
of technology in education, has a student enrollment
of 51,000 and more than 5,600 faculty on three
campuses. It supports the largest research program
of any university in the country, with more than
$400 million in annual research expenditures, and
its academic programs are consistently ranked among
the top in the nation.
Netscape Communications Corporation is a premier
provider of open software for linking people and
information over enterprise networks and the
Internet. The company offers a full line of clients,
servers, development tools, and commercial
applications to create a complete platform for
next-generation, live online applications. Traded on
NASDAQ under the symbol "NSCP," Netscape
Communications Corporation is based in Mountain
View, California.
Additional information on
Netscape Communications Corporation is available on
the Internet at http://home.netscape.com, by sending
email to info@netscape.com, or by calling
415/528-2555 (corporate customers) or 415/528-3777
(individuals).
Netscape Communications, the Netscape
Communications logo, Netscape, Netscape Directory
Server, Netscape Certificate Server, Netscape Mail
Server, Netscape SuiteSpot, Netscape Navigator, and
Netscape Commercial Applications are trademarks of
Netscape Communications Corporation. AT&T WorldNet
is a service mark of AT&T Corp. AT&T is a registered
trademark of AT&T Corp. NetWare is a trademark of
Novell, Inc. registered with the US Patent and
Trademark Office, and NetWare Connect is a trademark
of Novell, Inc. used by AT&T Corp. under license
from Novell, Inc. All other product names are
trademarks of their respective companies.
7.
How to Write a Press
Release
The body of
the press release should take
the format of an inverted pyramid: ...
Or pick up a copy of a magazine directory
such as Writer's Market 2000, ...
|
TRIPE Report
Reveals That News Releases Are the Secret to
IP Success
A recent study by the powerful Testing and
Research for
IP Educators (TRIPE) consortium has determined
that news releases can be a cheap, effective means
of getting the media to pay attention to you -- and
spreading the word about your IP business.
"I sent out a release to local media announcing
the translation of one of my books into Korean and
Chinese," says Shel Horowitz, author of such books
as
Marketing Without Megabucks
and
Penny-Pinching Hedonist, who bravely underwent
painful electric shock treatment for the TRIPE
study. "I intended this to be background, so they'd
call me when they needed a marketing expert. Lo and
behold, the largest regional paper in my territory
did a Full Story with picture!"
A well-written news release can generate news
coverage for months to come, say the study results.
And it doesn't matter if you're Bill Gates or Joe
IP. The study's author, eminent TRIPE researcher
Linda Formichelli, conducted intensive research on
thousands of IPs and members of the media to come up
with a winning formula for creating a successful
news release.
Get in Shape
A standard format is key to news release success,
reports the TRIPE study. Print the release on
company letterhead to clearly identify your
business. In the upper left-hand corner, write "For
Immediate Release," or, if the release has time
value, "Hold Until XX/XX/XX" or "For Release During
Lent."
Flush right on the same line, tell the editors
who they can contact for further information:
"Contact: M. Bulgakov, 800-123-4567." (The TRIPE
study suggests that pretentious American IPs
announce their pretentiousness by separating their
numbers with periods instead of hyphens:
800.123.4567.)
TRIPE suggests that your press release should...
- feature an easy-to-read typeface such as
Times in 12 points
- keep the news release to one page if
possible -- and if it's not possible, end each
running page with "--more--"
- provide a short paragraph about your company
and more detailed contact information at the end
- conclude with "###" centered at the bottom
of the page (TRIPE researchers theorize that
this is Sanskrit for "Run my news release right
now or suffer the consequences")
For information on how to format an email news
release, visit TRIPE sponsor
XpressPress or get your release formatted for
email for free at
CanadaOne Toolkit.
Reel Them In
Editors and producers face looming stacks of news
releases every day. How can you make yours stand
out? Don't resort to using colored paper or folding
your release into an origami duck, warns the TRIPE
report. Such attention-getting gimmicks are the mark
of an amateur.
The headline is your first and sometimes only
chance to hook the editor or producer and keep him
or her reading. Make it newsy, clear, and
interesting. For example, Formichelli shamelessly
brags that "a headline on a news release I recently
wrote generated a 15% response rate for the client
-- which is really good. It was -- are you ready for
this? -- 'Already a Bouquet of Light in the Homes of
Hollywood Luminaries, the Candle Box Debuts at the
California Gift Show.'"
Turn It Upside-Down
The body of the press release should take the
format of an inverted pyramid: critical information
goes in the first paragraph, information of next
highest importance in the second paragraph, and so
on. "Sometimes an editor will print a news release
as is, and the inverted pyramid format allows him or
her to slice off the last paragraphs if necessary
without sacrificing important information," says
Formichelli.
Do Target Practice
It takes some effort, but slanting your release
for each market you target can pay off in more
coverage, the TRIPE study reveals. "The releases
that seem to get the most attention are the ones
that I write as if they are news articles
specifically written with the targeted publication
in mind," says "freelance voice guy" Mike Weiner,
who submitted to humiliating psychological testing
for the purposes of the study. "I research the
publication, make sure the readership is
appropriate, and then tailor the release to that
publication."
Cut the Hype
You can't fool members of the media, says TRIPE
-- so don't try to pass off a self-serving ad as
news. When an editor or producer reads such a
release, he or she sees that you're just trying to
get a free ad and tosses it. Examples of real news
items are:
- an event
- a new marketing campaign
- community service
- a contest
- a move to a new location
- the results of a study or survey
- a new product or service -- but only
if it's truly new and unique
Ready, Aim...
"You don't need to spend a fortune to have
someone distribute your release," says Formichelli.
"You can compile your own list for nothing -- just
be sure to make it targeted. If you want to get
coverage for your Web design business, don't send a
release to Country Clutter Fortnightly."
Don't have the faintest idea what media target
your audience? The TRIPE report suggests browsing
through Bacon's Magazine & Newspaper Directory
or Bacon's Publicity Checker at your local
library. Or pick up a copy of a magazine directory
such as
Writer's Market 2000
, which is available at
most bookstores for under $30.
According to TRIPE, the thrifty IP can also take
advantage of such online magazine directories as
ThatsNewsToMe and
TradeWriter. For other news media, check out the
list of media directories at
Search Engine Guide.
Just be sure to confirm the editor's or
producer's name, warns TRIPE second banana Kathie
Stamps of Stamps Communications. "It's important to
call and get the name -- proper spelling, please --
of the appropriate party," she says. "Sure, you can
always send a release to a title, but isn't it
better PR to send it to a person? A personal note
sure wouldn't hurt, either."
|
Once you have created your
press release/news release you will want to
... Online directories:, check online
directories if you want to build a small, ...
|
News
Release Builder
Step 5: Distributing Your Press Release
Where should you send your news release, now that it is completed?
The first thing you need to do is identify media outlets most likely
to cover your story, and to build a media list.
Building a Media List
Building a targeted media list is an invaluable tool for most
businesses. The best way to build your list is to carefully watch
track media publications and shows, and to identify reporters and
producers who would be interested in your story. Call the media
outlets to get the phone and fax number, and mailing address of the
journalists you would like to send your release to.
Tip: Using a contact management software program such as
ACT! or Maximizer for this purpose can help you build and maintain
relationships with the media.
There are several sources online that will help you build your
media list; however, keep in mind that not all of these sources will
have up-to-date media information.
Distributing your News Release: the Wires
Newswires distribute your press release directly to editors, other
media outlets like Routers and they also publish the press releases
on their website. Many journalists rely on newswire sites for
information and story ideas. Wires are often used by larger
companies and non-profit organizations. They have the advantage of
immediately reaching a broad range of media outlets across the
country. The cost is usually $275 - $600 to send a single release,
with pricing based on the number of words in your release (a minimum
word count will usually apply.)
The main wires include:
Canada Newswire
CCNMatthews -- primarily for bigger businesses
Business Wire
PR Newswire
PR
Web - this newswire uses an innovative approach. You can send a
press release for free using their service, but they ask you to make
a voluntary contribution. They claim to be the "... largest Newswire
catering to small and medium sized companies and organizations and
one of the largest online press release newswires. "
Distributing your News Release: Mail, Fax, or Email
You can send the news release directly to the media yourself, using
the mail, fax, or email. When in doubt about the best option, ask
the journalists you will be sending your release to. This can have
the advantage of creating a more personal connection with the people
you send the release to. It can also be a more cost-effective option
if you are targeting a small list of journalists.
Building a list of media contacts
Newswires offer a fast way to send your press release to a large
number of editors. However, you can also build your own list of
media contacts using any of a number of media databases. Most charge
either a monthly, annual or per use subscription fee. Here are a few
places you can use to get started.
Bowdens:
|
this media directory offers per use and subscriptions to
their online database and is based in Canada. |
CCN Matthews:
|
another Canadian media directory that offers both a
subscription and a distribution service. They also have
their own wire service, which is listed above. |
Media Post:
|
you can still lookup media contacts for free using this
database, but the categories we tested had a lot of defunct
listings. |
Online directories:
|
check online directories if you want to build a small,
targeted list. The CCN Matthews website also has a list of
links to Canadian media websites in the
Media Folder section of their website. |
Timing your distribution
It is best to send your news release early in the day and you will
have a better chance of getting your story noticed if your release
is not sent on a busy news day. For example, sending a news release
out as a major strike or natural disaster was taking place would not
be good timing. Monday and Tuesdays are usually busy news days and
by Friday most assignments have been handed out as journalists get
ready for the weekend.
One of the best ways to get your news release noticed is to
"piggyback" or "tag" your story on a popular current topic. Some
example of themes that tend to come up on a regular basis include
obesity in children and literacy. In Ontario in 2004 the topic of
dog bites became very "hot" with stories and letters to the editor
being published on almost a daily basis. Many dog trainers got
publicity for their businesses that they would not normally have
received as journalists were looking for experts to comment on
proposed legislation. These topics are often very time sensative.
9.
Press Releases Information at Business.com
Companies providing press
release services, including writing tips and campaign
... Business.com Search Engine and Directory
for Business Information ...
|
eReleases: Press Release Services
Offers press release
writing and distribution services. Features industry
targeting, newswire posting and WireWatch proof of
distribution.
www.ereleases.com
PR Web: Online Press Release Services
Offers a fully integrated
press release newswire service catering to small and
medium sized companies. Features multilingual distribution.
www.prweb.com
Empire Information Services: Press Release Services
Empire Newswire's press
release toolset features highly focused niche distribution
of press releases to national, regional and
local news media.
eisinc.com
Majon International: Advanced PR
Provides press release
distribution and PR writing services. Targeted wire, fax and
audio PR distribution. Guaranteed media coverage.
www.majon.com
|
24-7 PressRelease.com
Offers press release
distribution to wires and media in any industry. Mass media
distribution to approximately 85,000 sources. Next-day news
available. Easy signup.
Press Release |
About Us |
PR Release Rates |
Trade Publication
www.24-7pressrelease.com
Accurate Online Solutions
Provider of press-release
writing tips, press-release distribution and
distribution lists services.
www.press-release-writing.com
Advanced PR
Provider of advertising and
press-release services to media.
www.press-releases.net
Agrimedia
Agriculture media news release
service providing up-to-date editorials and images for
publishers, rural journalists and editors.
www.agrimedia.com.au
Bowers - Bahney Communications
Provider of press-release
writing and copy-editing services.
www.bbahneycomm.com
Broadcoast Media Specialists
Provider of press
release services including writing and broadcasting.
www.broadcoast.com
Business Wire
International press
release distribution service that delivers news, photos and
other multimedia content to the media and financial
community.
www.businesswire.com
City OF London Group Plc (profile)
City of London Group PLC
Formerly known as City of London PR Group P.L.C.. The
Group's principal activity is the provision of specialist
investor and press relations services in the UK for
overseas and UK companies. Special attention is paid to ...
Corporate News
Online media directory
specializing in high-capacity email servers and individually
maintainable online press centers.
www.corporatenews.com
E-Worldwire
Press release
distribution service targeting Internet-only and regional
publications. A subsidiary of World Internet Marketing.
www.eworldwire.com
Empire Information Services: Press Release Services
Empire Newswire's press
release toolset features highly focused niche distribution
of press releases to national, regional and
local news media.
eisinc.com
eReleases: Press Release Services
Offers press release
writing and distribution services. Features industry
targeting, newswire posting and WireWatch proof of
distribution.
www.ereleases.com
Excite@Home: News Bureau
Media resource includes latest
press releases, company overview, features on
executives and downloadable photos and logos.
news.excite.com
Gap Enterprises
Provider of automated
press-release services.
www.gapent.com
Gebbie Press- All-In-One Directory
Media directory listing all US
television, radio, magazines, newspapers, Black/Hispanic
media, syndicates, networks, URL's and email addresses.
www.gebbieinc.com
How To Prepare Press Releases
"How To Prepare Press
Releases" by D.M. Freedman Company, a freelance
writer, editor and media relations consultant.
www.dmfreedman.com
How To Write a Successful Press Release
"How To Write a Successful
Press Release(Part 2)" by Pete Cooper of internet.com.
www.webdeveloper.com
i-newsrelease.com
Online daybook publishing
current and archived business news releases and
pictures accessible 24 hours a day free of charge; a service
of Tellmedia Communications, a full-service public relations
company offering media, editorial and strategic p...
www.i-newsrelease.com
Internet News Bureau (INB)
Provider of press
release services for businesses and journalists.
www.newsbureau.com
iPR.com
Provider of press
release distribution services.
ipr.com
Majon International: Advanced PR
Provides press release
distribution and PR writing services. Targeted wire, fax and
audio PR distribution. Guaranteed media coverage.
www.majon.com
Marcia Yudkin
Frequently asked questions
about publicity posted by Marcia Yudkin.
www.yudkin.com
Market Wire
Distributor of direct company
news, including press releases and financial
announcements. Also distributes graphics and audio and video
files to media, analysts and consumers.
www.marketwire.com
Media Launch
Australian company offering
press release services, including public-relations
campaign management, media releases and press
briefings.
www.medialaunch.com.au
Newspress
Media and press release
service dedicated to automotive industry information.
Provides news, media kit production and broadcasting
services.
www.newspress.co.uk
Online Business Press Release Writing Tips
"Online Business Press
Release Writing Tips and Ideas" by Larry Dotson, Cardservice
International.
www.expandyourbusiness.com
Online Press Releases - Press Release
Services
Provider of press
release services.
www.onlinepressreleases.com
PIMS
Provider of public relations
and press release distribution services. Locations in
New York, Los Angeles, Chicago, Washington, DC, and London.
www.pimsinc.com
PR Pros
Press release service
that creates and distributes announcements to the media.
www.prpros.net
PR Web
Public relations portal on the
internet offering free press release distribution
services, online business promotion and marketing resources.
www.prweb.com
PR Web: Online Press Release Services
Offers a fully integrated
press release newswire service catering to small and
medium sized companies. Features multilingual distribution.
www.prweb.com
Press 1 Promotions - PR Services
Professional Press
Release and URL Submission Services.
www.press1.net
Press Flash
Online distributor of press
releases. Targeted toward Internet journalists.
www.pressflash.com
Press Release and Mailing Lists Services
Provides the computer
community with press release mailing list services.
www.dpdirectory.com
Press Release Network
Global E-release distribution
and web site announcement services; media database includes
over 10,000 editors of newspapers & magazines and managers
of TV, radio and broadcast stations.
www.pressreleasenetwork.com
Press release templates and examples
Press release templates
and examples by Khera Communications' marketing consulting
services.
www.morebusiness.com
PressRelease.com
Provides virtual press
room, enabling marketing professionals to manage and
distribute marketing materials on a real-time basis.
Headquartered in Los Angeles, California.
www.pressrelease.com
PRN International
International press-release
distribution service.
www.prninternational.com
Public Relations Tips and Submission Services
Public relations tips and
electronic press release submission services by
eReleases.
www.ereleases.com
Quadrant
Public relations agency
providing public affairs and broadcast services.
www.quadrantpr.co.uk
Sara Pentz-Press Release Services
Press release and
distribution to news media services by Sara Pentz.
www.my-press-release.com
ServiceMaster
Press releases
about ServiceMaster, an outsourcing company for home and
business.
www.svm.com
Talk International
Online shopping, search
engines and free services allowing users to share
information about the best and worst of the Internet.
www.talkinternational.com
TechWire International
International news release
dissemination service for companies in the electronics
industry.
www.ezwire.com
Tela Communications
Electronic news release
distribution index. Texas-based, virtual Internet-solutions
company specializing in the planning and implementation of
Web-marketing strategies.
telacommunications.com
Thunder Valley Racing
"Writing Effective Press
Releases" by Chip Weinert, "Wind Tracks Magazine"
editor.
www.thunval.com
TVN Communications Group
Producer of video news
releases for the public relations community. Also
provides audio news releases, public service spots,
satellite media tours, radio media tours,
webcasts/audiocasts and Hispanic media services.
www.tvninc.com
Twin Peaks Press Rapid Release Program-PR service
Press release services
provided by Twin Peaks Press.
home.pacifier.com
URLwire
Private news service designed
to announce new Web launches to online editors, writers and
site reviewers based on their given preferences.
www.urlwire.com
US Newswire
News-release distribution
service for the public-policy industry.
www.usnewswire.com
USANews Press Release Network
Electronic press
release and news service.
www.usanews.net
Webconsuls.com
Provides marketing
consultations, search engines, directories, announcement
sites submission, electronic press releases
and quarterly site maintenance services; located in
California.
www.webconsuls.com
Xpress Press News Service
Provides email press
release services delivering to journalists and members of
the media in the United States and internationally.
www.xpresspress.com
|
Directory
of 35000 trade associations and non-profit
organizations. [more...] ... Press
Release Distribution Reach thousands of
editors, ...
|
Concept Marketing Group, Inc. is a full-service
marketing consulting firm with over 28 years of
experience in traditional marketing - including 12 years
on the Internet. We define business and product
offerings, provide the expert advice to promote your
product, increase advertising ROI, brand your business,
and increase brand awareness for a "full circle"
marketing approach. Our goal is to create a positive
awareness of your company - whether it is locally,
regionally or in the worldwide marketplace. We work to
enhance profitability, improve your corporate image,
grow your customer base, and maximize sales through
effective, targeted marketing strategies.
Our clients range from Fortune 500 companies with
global markets to smaller local businesses. We can show
you how to maximize your marketing dollars and assist
you in creating a corporate identity that will give your
company a competitive edge and open doors to greater
business opportunities.
DP Directory, Inc. - Email press releases
to more than 1400 computer editors ...
The Internet Newsbureau - Internet press
release submission service.
...
|
Bill Hartzer - Writes and distributes press
releases for websites.
budgetpr. - A no-frills value-for-money press
release writing and distribution service backed by a
multi-specialist agency with over 25 years
experience.
DP Directory, Inc. - Email press releases to
more than 1,400 computer editors worldwide.
Emailwire.com: Press Release Distribution Service
- Press release distribution to target news media,
individual journalists, reporters, analysts and
consumers.
eReleases - Specializes in targeting editors
within several industries, including traditional
wire service. Offers a press release writing service
as well as tips on how to write and send a press
release.
Eric Ward's URLwire - Site launch announcement
service.
Eworldwire - Distributor of press releases to
thousands of publications and writers.
Exclamation PR - Press release writing and
distribution service. Learn tips on writing a good
PR.
How to Write and Promote a Press Release - Tips
on writing press releases that can significantly
increase internet traffic to your eCommerce site.
Internet Media Fax - Provides service to assist
with developing press releases and faxing to
editor's.
The Internet Newsbureau - Internet press release
submission service.
Major News Wire - Offers press release
distribution, news syndication, business newswire
and writing services.
Market Wire - Provides press release
distribution to major media.
1871 Media, Inc. - Provides tools that allows
political campaigns to distribute press releases,
promote events, and send email newsletters.
News Serve Network - Submit news for
distribution to network web sites, includes
providers focused on graphics, design, desktop
publishing, photography, web design, Photoshop, and
shareware.
Newsfeed UK - Press releases and distribution
via e-mail to targeted publications.
OfficialSpin - News and wire service offering
distribution of corporate news.
Online Press Releases - Irish press release
services. Over 13,000 media contacts.
PR Factory - Choose from a full range of options
and services. No monthly retainer and no long term
commitment.
PR Leads - Provides story leads to the press for
experts, authors and speakers seeking publicity.
Press 1 Promotions - Offers to send customers'
press releases to search engines and media outlets.
Press Dispensary - UK-based press release
writing and distribution services.
Press Flash - Distributor of business press
releases. Releases are faxed to media professionals
covering the Internet.
Press Release - Media Central - A suite of
internet applications for posting of press releases,
minutes, newsletters, and calendar of events.
Press Release & Media Services - Reach up to
50,000 journalists, 3,800 online content providers
and up to 20,000 media outlets.
Press Release Network - An electronic press
release distribution service for promoting any news
or event worldwide.
PressBox - Free press release distribution
services allowing businesses to distribute news
directly to leading UK based journalists, major new
media and IT outlets.
PressReleaseFinder - Provides editors with up to
date news and press releases for the plastics,
chemicals, automotive, packaging and manufacturing
industry. Also offers RSS feeds.
PressReleases.ca - Press release service to
Canadian and US media.
Press-Releases.com - Provides online press
release writing and news release distribution
services.
Press-Release-Writing.com - Specializing in
press release writing and press release distribution
to media outlets. Also includes how-tos, tips and
resources for writing releases.
The Rankin Group Ltd - Full service advertising
and public relations agency.
Send2Press - Press release distribution services
since 1983. We "get the word out" to a highly
targeted audience. Newspapers, print periodicals,
wire services and television.
Tela Communications - Electronic press release
services distribution to 800-1500 national and
international media sources.
Training Press Releases - Distributes training
and learning vendors' press releases to journalists
and training related media.
Woodhill Communications - Get technical articles
published about your company and products.
Write Power. - Public Relations Consultants
based in Wellington, New Zealand.
writeRelease.com - Offers press release writing
and distribution services.
Written Communication - Offers web content
writing, online advertising copywriting and press
release writing services exclusively to small and
home-based businesses.
Xpress Press - Personalized e-mail distribution
of press releases to customized media lists
internationally. Expertise in writing for e-mail.
P
ress
releases and targeted press release distribution
have been one of the most powerful forms of
marketing and advertising available on the
planet! The value of the exposure and
recognition that a tv blurb, newspaper or
magazine write-up, editorial or product feature
can have is often times enough publicity to
launch small companies into multi-million dollar
businesses and transform mid-to-large size
companies into the billions!!!
Don't
underestimate the value of press and publicity! The
golden rule
is…
"If you get press attention, you WILL GET
ORDERS!"
All
businesses in today's world, whether small, medium
or large, cannot ignore that simple
golden rule
.
Press and media attention is available for all
businesses in some meaningful way. Our press release
distribution service will get you
the press and media coverage you need.
No amount of paid advertising can often do as much
as a two minute news segment which favors your great
new product or service. A photo and editorial
feature in a major magazine can be the trigger that
sets your company sailing on a sea of profits!
Believe it… It could happen to you… We know… because
we have had that experience and we have helped
hundreds of companies do it too!
Our targeted press release distribution services
have helped many, many products & services to be
featured in many large newspapers such as the Wall
Street Journal, Los Angeles Times, the Chicago
Tribune, the Miami Herald, the San Francisco
Chronicle plus many others! Additionally, we have
had news release features with full write-ups and
photos of products in Yahoo! Internet Life Magazine,
Popular Science Magazine, Omni Magazine, Playboy
Magazine, Family Circle Magazine, PC Computing and
hundreds more! Even television shows such as the
Regis and Kelly Show and Good Morning America have
done feature segments! Entire radio networks
consisting of hundreds of stations have done press
and media features for multiple companies that have
used our PR Services.
Newspapers, magazines, radio and television
stations, all thrive on press releases and press
release distributions every day. It is their
business to stay on top of new and interesting
products and services that will affect their
readers, viewers and listeners. These media centers
want to hear about new products and services. News
releases are the way to do that! In today's world
you need to be heard, it is absolutely crucial that
your company utilize this great marketing necessity!
The Advanced-PR marketing team can get the job done
for you! Our press release service was created to
enable all size businesses to quickly, easily and
conveniently launch new products and services or
make major announcements via the press and media.
Advanced-PR will distribute your press releases
(As well as:
write, fax and create an audio
pr
when requested...) via E-Mail to
reach highly qualified and targeted editors and
feature journalists at ALL the popular newspapers
(both daily and weekly publications) and applicable
magazines as well as editors and producers at radio
and TV broadcasting companies. We will specifically
TARGET the appropriate editors, reporters and
journalists for your subject matter. Our
service is PROVEN highly effective and has literally
launched some companies into multi-million dollar
status! Our media data base of over 250,000+
media contacts is among the best and most
updated database in the industry!
100% Secure
Ordering Now!
Advanced-PR will reach a wide distribution list, get
fast delivery (usually within 24 hours), and be in
the right hands, all at a very low cost!
Additionally, we have developed some "brand name"
recognition for our press release services and press
distributions that will help you to get your
press release
more consideration
than
if it were sent from anywhere else. Our Advanced-PR
press release service will save you time and money,
and get you results… SALES results!
See customer
testimonials!
Your press release will be sent to ALL the
newspapers, radio and TV stations in our
comprehensive media list (a compressed list for the
web is shown below... NOTE: there are many new web
"ezines" and popular computer/internet publications
that are in our database but they may not be
listed on the following web lists.)
Additionally, your press release will ALSO be sent
to ALL the magazines that apply to your
product or service in our magazine media list that
is also shown below. Please be aware that we are
constantly and meticulously adding to and
maintaining our pr database. This is done daily so
you can be sure of reaching the best
contacts for your business! Furthermore,
your press release will even be PERSONALIZED
as it is sent directly to the appropriate targeted
editors, journalists and reporters in these
important media centers. No other press and media
service can even come close to the value that
Advanced-PR offers! We are the industry leaders!
Our Press Release Distribution Database has over
250,000+ press contacts, UPDATED DAILY with many
TARGETED categories, some of them are divided into
TWO very large files for your review!…
(Our media database has many additional categories and subcategories that
are not shown within these already very large
files.)
Also check out our list of
additional pr services
that we offer... these include pr writing services,
tv and radio faxed pr's, audio pr's and more!
When utilizing the Advanced-PR marketing service,
your company's press release (we suggest up to one
page of information - written in the style of a news
type article) will be sent to as many as 9,000 -
12,000 targeted media contacts and
outlets across the globe (primarily in the
USA and Canada). This covers all the major (and
many mid-size) newspapers, online web magazines,
wire services and hundreds of radio/tv stations as
well as all the applicable trade and consumer
magazines that apply to your product, service or
company. To see an
example
of a
successful press release online, please
click here.
Your
company can take advantage of all this exposure, for
Only $249.00! REMEMBER: "Get press attention and you
WILL GET ORDERS!"
To take advantage of the Advanced-PR marketing
service right away, just fill out the
100% SECURE Online Order
Form!
Or if you have any further
questions please feel free to send an E-Mail to
majon@majon.com
or call us at:
(805) 528-2100
WE GUARANTEE your success!
Everyone who orders the Advanced-PR
service for their business WILL GET
VALUABLE PRESS and MEDIA ATTENTION! WE
GUARANTEE your success! If you don't get
any media or press coverage that YOU
know about then just let us know
and we will ask you to make a few
changes to your PR and then we will
distribute your updated press release
again for FREE!!! That's our GUARANTEE!
|
|
Directory of Press Releases - Best
of the Web Press Releases Category. ... The
Internet News Bureau - Jupiter Media's
internet press release submission ...
|
24-7 Press
Release.com
- Free press release newswire distribution and rss
syndication service with dissemination to online
media, journalists, newspapers and more.
eReleases
- Press release writing and distribution services.
Market Wire
- Provides press release distribution and EGDAR
filings.
Press Box
- UK based press release distribution service
enabing businesses to distribute news directly to
leading journalists and media outlets.
The Internet
News Bureau
- Jupiter Media's internet press release submission
service.
Sites in
Press Release Services
Top
>
Computers
>
Internet
>
Web Design and
Development
>
Promotion
>
Press Release Services
|
Sort
by: Most Popular |
User Review
|
Alphabetical
|
Market Wire
Provides
press release distribution to major media.
www.marketwire.com
-
|
|
PressBox
Free
press release distribution services allowing
businesses to distribute news directly to
leading UK based journalists, major new
media and IT outlets.
www.pressbox.co.uk
-
|
|
EReleases
Specializes
in targeting editors within several
industries, including traditional wire
service. Offers a press release writing
service as well as tips on how to write and
send a press release.
Avg. User Review:
www.ereleases.com
-
|
|
Send2Press
Press
release distribution services since 1983. We
"get the word out" to a highly targeted
audience. Newspapers, print periodicals,
wire services and television.
www.send2press.com
-
|
|
Press-Release-Writing.com
Specializing
in press release writing and press release
distribution to media outlets. Also includes
how-tos, tips and resources for writing
releases.
www.press-release-writing.com
-
|
|
Eric Ward's URLwire
Site
launch announcement service.
Avg. User Review:
www.urlwire.com
-
|
|
Eworldwire
Distributor
of press releases to thousands of
publications and writers.
Avg. User Review:
www.eworldwire.com
-
|
|
Press Release Network
An
electronic press release distribution
service for promoting any news or event
worldwide.
Avg. User Review:
www.pressreleasenetwork.com
-
|
|
Emailwire.com: Press Release
Distribution Service
Press
release distribution to target news media,
individual journalists, reporters, analysts
and consumers.
www.emailwire.com
-
|
|
Xpress Press
Personalized
e-mail distribution of press releases to
customized media lists internationally.
Expertise in writing for e-mail.
|
The Internet Newsbureau
Internet
press release submission service.
www.internetnewsbureau.com
-
|
|
Press Dispensary
UK-based
press release writing and distribution
services.
www.pressdispensary.co.uk
-
|
|
Internet Media Fax
Provides
service to assist with developing press
releases and faxing to editor's.
www.imediafax.com
-
|
|
PR Leads
Provides
story leads to the press for experts,
authors and speakers seeking publicity.
www.prleads.com
-
|
|
DP Directory, Inc.
Email
press releases to more than 1,400 computer
editors worldwide.
www.dpdirectory.com
-
|
|
Online Press Releases
Irish
press release services. Over 13,000 media
contacts.
www.onlinepressreleases.com/onlinepr/index.shtml
-
|
|
Training Press Releases
Distributes
training and learning vendors' press
releases to journalists and training related
media.
www.trainingpressreleases.com
-
|
|
Major News Wire
Offers
press release distribution, news
syndication, business newswire and writing
services.
www.majornewswire.com
-
|
|
1871 Media, Inc.
Provides
tools that allows political campaigns to
distribute press releases, promote events,
and send email newsletters.
www.1871media.com
-
|
|
Bill Hartzer
Writes
and distributes press releases for websites.
www.billhartzer.com
-
Press Flash
Distributor
of business press releases. Releases
are faxed to media professionals
covering the Internet.
www.pressflash.com
-
|
|
Exclamation PR
Press
release writing and distribution
service. Learn tips on writing a
good PR.
exclamationpr.com
-
|
|
Press Release & Media
Services
Reach
up to 50,000 journalists, 3,800
online content providers and up to
20,000 media outlets.
www.presswizard.com
-
|
|
PressReleases.ca
Press
release service to Canadian and US
media.
www.pressreleases.ca
-
|
|
How to Write and Promote a
Press Release
Tips
on writing press releases that can
significantly increase internet
traffic to your eCommerce site.
www.howtoadvice.com/PressReleasePromotion
-
|
|
OfficialSpin
News
and wire service offering
distribution of corporate news.
Avg. User
Review:
www.officialspin.com
-
|
|
Press-Releases.com
Provides
online press release writing and
news release distribution services.
www.press-releases.com
-
|
|
News Serve Network
Submit
news for distribution to network web
sites, includes providers focused on
graphics, design, desktop
publishing, photography, web design,
Photoshop, and shareware.
www.news-serve.net
-
|
|
Tela Communications
Electronic
press release services distribution
to 800-1500 national and
international media sources.
telacommunications.com/pressrel
-
|
|
The Rankin Group Ltd
Full
service advertising and public
relations agency.
www.rankin-group.com
-
|
WriteRelease.com
Offers
press release writing and
distribution services.
www.writerelease.com
-
|
|
Press 1 Promotions
Offers
to send customers' press releases to
search engines and media outlets.
www.press1.net
-
|
|
Written Communication
Offers
web content writing, online
advertising copywriting and press
release writing services exclusively
to small and home-based businesses.
www.writtencommunication.com
-
|
|
Budgetpr.
A
no-frills value-for-money press
release writing and distribution
service backed by a multi-specialist
agency with over 25 years
experience.
www.budgetpr.co.uk
-
|
|
Woodhill Communications
Get
technical articles published about
your company and products.
home.att.net/~fbryson
-
|
|
Newsfeed UK
Press
releases and distribution via e-mail
to targeted publications.
www.newsfeeduk.com
-
|
|
PR Factory
Choose
from a full range of options and
services. No monthly retainer and no
long term commitment.
www.marketingman.co.uk/prfactory/index.html
-
|
|
Write Power.
Public
Relations Consultants based in
Wellington, New Zealand.
www.writepower.orcon.net.nz
-
|
|
Press Release - Media
Central
A
suite of internet applications
for posting of press releases,
minutes, newsletters, and
calendar of events.
www.pressrelease.net
-
Press Relations Links
Online Newspapers
Find
every online newspaper from
around the world categorized by
countries and states.
News
Directory
Online media guide with access
to periodicals worldwide.
Contains over 8,000 newspapers
and magazines.
URL
Wire
Press
release service. This newsletter
announces new websites, a web
based event or any major content
change to their subscribers.
Subscribers consist of website
reviewers and journalists.
Laughing Bear
Information, resources and links
you need to succeed with
marketing your own book or
magazine.
Free
U.S. Media Guide
Your
one-stop directory for names,
addresses and phone numbers of
major U.S. media sources.
Building A News Release
This
online workshop will teach you
how to write and distribute an
effective press release and even
includes a free press release
template.
Media
Post
Media
resource search engine and
directory. Find any media
resource here.
Nationwide Classifieds
Brings you the best possible
service and lowest pricing on
classified newspaper and
internet advertising.
Web
Wire
Internet press release
resources. Search, access and
copy press releases. Add your
own press release.
Click
Press Direct
Get
free press release access to
over 1,800 of the nation's top
business newspapers and
magazines. Sign up for free.
Corporate News Net
Company press releases,
announcements and calendar
events. Submit your company's
press release for free.
Newspaper Links
A
gateway to your local newspaper.
Directory of U.S. newspaper
websites. Search by state, city
or newspaper name.
Internet Insider With David
Rudin
Listen to this internet radio
station or become a sponsor.
Click on "be a guest" and tell
them about your product or
service that their listeners
would want to hear about.
Free
Interactive Press Release
Builder
This
online workshop helps you
understand how to build an
effective news release and
includes an online template to
help you build your own news
release.
|
|
6.
Closed-Loop Internet
Marketing
...
thing to keep in mind when using these services
is to use search engine optimization techniques
when writing the unique Internet Press
Release. ...
|
Closed-Loop Internet
Marketing
By Search Engine Articles and
Press Releases - April 18, 2005
Printable Version
by David Zeiter -
Prime Visibility
So many Internet Marketing campaigns are often
one-directional activities. This is not by design,
but it seems to be the result in far too many cases.
Think about it… how often do you find yourself
reviewing your company’s programs with the following
statements being made:
- We send out 10,000 emails a month and expect
people will visit our website and purchase our
products.
- We spend between $5,000 and $8,000 per month
on Pay-Per-Click advertising and believe [hope]
we are using the keywords that make website
visitors buy from us.
- We sent out press releases through our PR
Agency and only receive small synopsis in a
local newspaper or industry magazine.
- We made design changes to the look and feel
of our website so that people will like what
they see and contact us.
- We invested in optimization of our web pages
but the high rankings in search engines never
came.
Of course there are numerous other printed-
marketing activities that take place within most
companies e.g., direct mail, sales brochures, trade
show literature, and catalogs. The goal here is to
make you and your Internet Marketing team look deep
into the selling process and find ways to increase
the value of each marketing campaign.
What Does Closed-Loop Mean?
Now that your interest is piqued… let’s take a
look at what closed-loop Internet Marketing is all
about. It is a simple concept; however, it isn’t
followed often enough. The process begins with the
end results in mind. Notice the keyword is results…
plural! This means the Marketing Team should never
start a project with ONE Goal in mind. Beginning a
project by focusing on the primary result one wants
to obtain puts a specific perspective on the process
to be developed. Making it mandatory for the team to
come up with at least three or four secondary
benefits is the behavior and approach needed for
very successful Internet Marketing projects.
When asked about the goal of Internet Marketing
campaigns, most marketing personnel and senior
executives quickly state… REVENUE! Well, that is
very shortsighted to say the least. Creating a
profitable revenue stream is of significant
importance. But, there are other areas one can [and
should] focus on that will provide sustaining,
long-term benefits that may far outweigh the value
of an immediate sale from one’s website.
Two Sample Internet Transactions:
The following examples show two different
approaches to Internet Marketing. They both drive
revenue, however, one goes a bit further. As you
read, try to project how your company handled its
latest Internet-based campaign.
Company “A” sends out an email requesting that
the recipient go to their website and view products
being sold. The result is that people either do it
or they don’t. Let’s continue and say the person
types in the company’s URL and lands on the
website’s homepage, searches, finds a product and
makes the purchase. The company processes the credit
card transaction and ships the product quickly. The
product is received and satisfactorily meets the
website visitor’s needs. And so goes many [if not
most] Internet transactions. What a wasted
opportunity!
Company “B” sends out an email with a message
that is clearly focused on the recipient. It
includes a motivating call-to-action statement that
has a “timely” message. Further, the email includes
links within the body text that contain a tracking
code.
The reader of the email likes what is being
offered and clicks on the link that has the most
interest. The person lands on a page within the
company’s website showing exactly the product being
offered. The visitor decides to make the purchase
and enters the product into the shopping cart.
Prior to finalizing the purchase, the visitor is
offered related products and services that others
have purchased at the same time. In addition, there
is a special discount if the order reaches a
specified dollar value. The visitor likes the
recommendations and adds one more product to the
cart. The credit card information is entered and the
online transaction is completed.
The company uses an auto-respond feature that
sends out a ‘Thank You” email and confirms the
receipt of the order. It also contains a Special
Purchase Code that gives the purchaser a discount on
their next purchase if it is made within the next
60-days.
It does not stop there… the company asks the
purchaser to sign up for their Newsletter that will
show special offers throughout the year. Finally,
there is a “Tell a Friend” statement asking the
purchaser to give a special friend, business
contact, or relative the advantage of buying from
the company. Of course, there is a special coupon
code that can be used to motivate the friend to make
an immediate purchase.
The end result is that REVENUE was generated.
However, the amount of the sale was larger and the
purchaser opted-in to receive ongoing Newsletter.
There is also a good possibility that the purchaser
will return within a month to redeem the coupon and
the friend will potentially make a purchase.
Behind the scenes, the Internet Marketing team
can see the impact of the email offer by quantifying
the tracking codes used to land on specific product
pages within the website. They can also see the
dollar value associated with the recommended add-on
order and the impact of the call-to-action
statement. The purchaser’s coupon being used in a
subsequent sale can be recorded and quantified as
well as the coupon sent to the friend.
Needless to say… Company “B” is much better off
than Company “A”. Now and in the future!
Pay-Per-Click “Loops”…
Make sure your PPC Marketing expert selects the
“Best of Breed” terms to be included in your
campaign. It is not about adding thousands of
keywords and hoping that once in awhile someone will
convert! Of course, using an adequate number of
keywords that can be measured using conversion rate
tools is a must.
In addition, think about how most PPC generated
transactions end. In a sale… right? Yes, but that
isn’t where they should end. Go back and read the
process used in the email example. It applies here
also. You can often add 25-35% more revenue to one
sale by using these closed-loop Internet marketing
techniques.
Press Release “Loops”…
Traditional advertising and press release
agencies often do not utilize the Internet as an
integral part of their distribution process. This
limits the opportunity to deliver the closed-loop
process.
There are numerous web-based press release
distribution organizations; some will even assist
with copywriting. The important thing to keep in
mind when using these services is to use search
engine optimization techniques when writing the
unique Internet Press Release. The search engine
spiders will find the appropriately written press
release, index it and potentially give it a page
ranking.
Think about all those people who want to “check
out” your company prior to doing business with you.
What if they could search on your company name and
find positive statements contained within press
releases? They could also find the link to your
website within the press release copy and go
directly to the site. If you include a link to an
internal landing page that contains the product or
service you are promoting… it will help drive
traffic AND it counts as an incoming link! Just
follow the same processes used in the email example
once the visitor lands on the website!
Closed-Loop Internet Marketing Bottom-Line
Facts:
The message here is to think about Internet
Marketing programs from a multi-faceted viewpoint.
There are tremendous opportunities to obtain much
more than just immediate REVENUE! It is very
important to build in the ability for a prospective
customer to buy more per visit [through cross and
up-selling], come back often [using retention
methods], and send friends to your website [via
viral marketing].
If you don’t have the internal marketing staff
that thinks in the manner described above… find an
Internet Marketing partner who will assist your
team. It is too important to leave this opportunity
underdeveloped and to chance!
7.
Press Release Services -
Active Publicity Webmaster Directory
... The
Internet Newsbureau Internet press
release submission service. The
Rankin Group Ltd Full service advertising
and public relations agency. ...
|
Write Power.
Public Relations Consultants based in Wellington,
New Zealand.
writeRelease.com
Offers press release writing and distribution
services.
Written Communication
Offers web content writing, online advertising
copywriting and press release writing services
exclusively to small and home-based businesses.
Xpress Press
Personalized e-mail distribution of press releases
to customized media lists internationally. Expertise
in writing for e-mail.
Eric Ward's URLwire
Site launch announcement service.
lstaub
Specializes in writing press releases for retailers,
online business owners, and auctioneers involved in
retail around the online auction industry.
News Serve Network
Submit news for distribution to network web sites,
includes providers focused on graphics, design,
desktop publishing, photography, web design,
Photoshop, and shareware.
PR Factory
Choose from a full range of options and services. No
monthly retainer and no long term commitment.
Press Dispensary
UK-based press release writing and distribution
services.
Wise Media Communications
International PR & Advertising agency offering a
full range of Marketing & Communication services to
the industry, for both corporate and product
promotion.
Don’t forget
to send your release to the many internet
press release distribution
sites ... Open Weblog Directory
· Blog search directory Kmax Blog
Links ...
|
Press releases are a powerful tool for any online or
offline business.
Your blog, website, or any online business
promotional efforts, can be multiplied many times
over by being the topic of a news story.
A mention of you and your online business, in any of
the online or offline media, will get your business
story out to a wider audience than almost any other
method.
By being the subject of a news story, your site and
business receive an implicit endorsement, that no
amount of money spent on advertising can match.
People tend to put more confidence in a business
that is covered in a news article than they do in
any paid advertisement. It should be part of your
business promotional strategy to get your message
into the various news media.
The established road into the news media is by way
of a press release.
Your first step is to find a newsworthy story. In
the news business, that is referred to as the
“angle”. To find a news angle, many people suggest
thinking like a journalist.
An even better idea is to think like an editor. The
publication editor will always want to know the news
value of the story and its angle. It’s up to you to
provide it for them. Send them a press release.
There are many story ideas lurking in your business
right now. You may have a new product that serves a
specific need. Your website may have been redesigned
in a new and unique way. Your staff may have had
additions. Your site may have some special holiday
or seasonal value. You may be involved in some
unusual promotional or charitable events. There is
also the good old human interest story.
A press release is like a cover letter and resume
for your news story. It is written like a news
story. In fact, some publications will print your
press release without alteration, but don’t count on
it. The best idea is to write it like a journalist
would and review it through the eyes of the editor.
To start writing your press release, you must
include some basic and necessary components.
Start with a headline. The headline is probably the
single most important part of the release. It is the
grabber. It makes or loses the sale. A busy editor,
inundated with hundreds of press releases may not
read beyond the headline.
Make it count. Words like You, New, How, Now, are
especially important and will help grab the editor’s
attention.
Like the headline in a good sales letter,
newsletter, or your website, spend the majority of
your time on the headline. It can make or break
whether your story gets included or not. A headline
should convey the idea of the article and compel the
editor to read on to the lead paragraph.
The lead paragraph will answer the classic five who,
what, where, when, and why questions. It should flow
smoothly from the idea conveyed in the headline.
The lead, as it’s called, should answer directly to
the headline. If it doesn’t either the lead, the
headline, or both should be rewritten to send the
same message.
The main body of your press release appears in the
middle, following the lead paragraph. Here is where
you provide the supporting news story for your lead
and headline. Be sure to include some quotes from
the key people involved in the story.
Write the press release in the inverted pyramid
style. By that, I mean place the most important
information first, and the less important supporting
information second. Use short sentences with action
verbs.
Be sure your press release reads as a news story and
not as a sales letter. If it sounds like sales
literature, it will likely end up in the trash or
delete file.
At the end of the release, be certain to have your
name, phone number where you are available, and a
link to your blog or website.
Your contact information should also appear at the
top of the release, below the headline. There you
would include your company name, your contact name,
address, phone and fax numbers, e-mail address, and
your website URL.
Make yourself readily available and easily reached
at all times to the media. If your release is not
used, but you are easily contacted, you may still
find yourself asked about other news stories in your
industry.
If at all possible, get to know as many editors and
journalists, who cover your industry and business in
general. That familiarity, can get your press
release noticed, and your name remembered, for other
industry news stories.
Send your press release to the online and
traditional offline media who cover news stories in
your industry. If the news angle you have chosen has
wider appeal, feel free to send it to other media
who cover that news area.
Avoid sending your release to media who would have
no interest in your story. Don’t ever be seen as a
spammer. Your future releases will invariably wind
up deleted if you are regarded that way.
While everyone imagines their story in the big city
daily newspapers, they are only the tip of the
iceberg. For them, your best bet is the business or
technology section.
Don’t overlook small weekly newspapers. Their
distribution is local and their readers are your
potential customers. Often pressed for time and
staff resources, they may publish your release as
is.
Many trade and industry publications, both online
and offline, publish news stories in your industry.
These highly specialized and targeted publications
are read by those people in your business area.
These magazines are very interested in receiving
interesting and informative stories about your
business, personnel, and products. They usually have
special sections pertaining to those matters, and
need stories to fill them.
Don’t forget to send your release to the many
internet press release distribution sites like
PRWEb
.
Your blog and online business promotional efforts,
can be multiplied many times over, by being the
topic of a news story.
Your blog or website will receive valuable incoming
links from all online media, and from many online
versions of offline media as well. Links from media
sites, who are often authority sites themselves, are
strongly themed to your site.
Media site links will enhance your blog or website's
search engine rankings and incoming link totals.
They will also go far towards establishing your own
website, as an authority site, for your most
important keywords.
Make your releases available along with an entire
press kit. That kit should include company
information, biographies of key personnel, and all
previous releases relating to your business. You
will need them for journalists when you are
contacted about an article.
Along with a maintaining hard copy version, the
online press kit will provide benefits too. The
press kit’s keyword rich content will add more value
to the search engines.
By sending out targeted press releases, to online
and offline media outlets who cover your industry,
you can receive valuable free publicity. That media
exposure is better than any amount of paid online or
offline advertising. By being the topic of a news
story, your business gains almost immediate stature
as an expert in the field.
By forming and maintaining available, reliable, and
honest media contacts, you can also be quoted as an
industry expert in other news stories. Keeping the
channels open with the media will help you.
Talk to the various journalists and editors in your
business area. Send them informal story ideas, even
if they are not about your own company. You may
still be quoted in the resulting article. Your own
press releases will receive a warmer reception when
you send them too.
Press releases can help your business reach new
customers and clients with free publicity that money
simply can’t buy.
Find a news angle in your business.
Send out your press releases today.
9.
Susan Sweeney
An Internet
press release resource. Where
to Submit Your Press Releases ...
Gebbie Press publishes the All-In-One media
directory, listing all USA TV,
|
Maximizing Promotion through
Media Relations
Press Releases
10 Essential Tips to Ensure Your Press Release Makes
the News
Guide to Writing Successful Press Releases
A comprehensive Web site geared to providing expert
advice and key links about writing successful press
releases.
Care & Feeding of the Press
Journalist's manifesto for how PR people should work
with the media.
How to Write Effective Press Releases
An article about how to write a press release
following the standardized format.
PR Web Online Press Release Database
PR Web is a free service, which allows visitors to
post their press release in a database. The press
release is then archived in the database and indexed
with all the major search engines. In addition, they
compile a daily digest of press releases which have
been submitted through their service.
Web Wire
An Internet press release resource.
Where to Submit Your Press
Releases
PR Newswire Home Page
The leading source from corporations worldwide for
media, business, the financial community and the
individual investor.
Internet News Bureau Press Release Service
For a fee you can distribute your press release to
thousands of online media outlets here. Also links
to a number of good PR resources.
Paid Help
Internet Media Fax
Custom online news distribution service that creates
targeted media lists "on the fly".
Market Wire
The Market Wire offers online press release
distribution via email.
eReleases Online News & Press Release Distribution
and Submission Services
eReleases provides press release writing and
submission services, distributing press releases
online to broadcast media sources, journalists and
writers worldwide.
URLwire
A selective and personalized non-automated news
matching service. Specializing in sending news of
high-end Web launches, re-launches, Web-based events
and Web happenings to Internet and Web news editors,
reporters, writers, site reviews and the news
headline aggregators.
Xpress Press News Release Distribution Service
Press releases delivered electronically by email to
4000 journalists and media members in the U.S. and
internationally.
Automated Press Releases
Send press releases to 10,000+ publication
contacts in 256 subject areas and in 37 countries.
You identify the industry and write the press
release.
Gebbie Press: PR Media Directory
Gebbie Press publishes the All-In-One media
directory, listing all USA TV, radio, magazines,
newspapers, Black/Hispanic media, sydicates,
networks, URLs, email addresses and much more.
10.
Press release submission and
distribution services
The Internet
Newsbureau - Internet press release submission service.
...
DP Directory, Inc. - Email press
releases to more than 1400 computer editors
...
|
Free and premium press release submission and
distribution services
|
Press Release Writing
Professionally written, newsworthy
release writing and distribution
marketingsource.com
|
Free Book Publicity
Promote your books w/ Google Print. Get
free publicity & extra revenue!
print.google.com/publisher
|
|
Submission of a
press release is a very important process
that needs some extra care and attention on your
part. Submitting it to the most appropriate media
outlets will maximise publicity for your release and
as mentioned in our press release article establish
your company or website as a trustworthy news
source.
As with all
website marketing strategies, there are free and
premium press release services available on the web.
The free ones can also get you publicity and
increase your brand's/website's consumer awareness.
It can also dramatically increase your link
popularity, as the websites your release will be
featured on, not only are popular with readers but
also are "important" websites for the search engines
to have a link on.
Premium press
release submission websites and distribution
agencies have all the important media contacts to
send your press release and most of them will advise
you on whether your release is in an acceptable
form. Media contacts from the world's most
established news sources such as USA Today, The
Times, Independent, etc. are all included in the
distribution service.
Before getting
into submitting a premium press release, it is
important for you to realise the content of your
release within the content context of the media
outlets advertised by such sources. Try to find
answers for the following questions to determine if
this type of distribution will get your release
published.
Is the release
suitable for the content usually published by those
media outlets? What is the target audience of your
press release? Is this audience reading news from
the media outlets? Will the release interest the
editors of such outlets?
ARTzWeb.net
features several Internet resources relating to
submitting and distributing your press release. Take
some time to review as many as you can and pay
attention on what is offered, the pricing structure,
if there is a catch, etc.
If your time is
limited or want to avoid all the hassle, ARTzWeb.net
offers
professional press release copy and distribution
services.
Eworldwire
- Distributor of press releases to
thousands of publications and writers.
The Internet Newsbureau
- Internet press release
submission service.
Internet Media Fax - Provides service to assist
with developing press releases and faxing to
editor's.
Eric Ward's URLwire - Site launch announcement
service.
eReleases - Specializes in targeting editors
within several industries, including traditional
wire service. Offers a press release writing service
as well as tips on how to write and send a press
release.
Tela Communications - Electronic press release
services distribution to 800-1500 national and
international media sources
PressBox - Free press release distribution
services allowing businesses to distribute news
directly to leading UK based journalists, major new
media and IT outlets.
Emailwire.com: Press Release Distribution Service
- Press release distribution to target news media,
individual journalists, reporters, analysts and
consumers.
DP Directory, Inc. - Email press releases to
more than 1,400 computer editors worldwide.
Send2Press - Press release distribution services
since 1983. We "get the word out" to a highly
targeted audience. Newspapers, print periodicals,
wire services and television
Press Release Network - An electronic press
release distribution service for promoting any news
or event worldwide.
News Serve Network - Submit news for
distribution to network websites, includes providers
focused on graphics, design, desktop publishing,
photography, web design, Photoshop, and shareware.
Xpress Press - Personalized e-mail distribution
of press releases to customized media lists
internationally. Expertise in writing for e-mail.
After reading
this article, we strongly recommend that you read
the other press release related articles below:
Issuing Press Releases to Media Outlets Through a
List of Media Contacts
Press Release Distribution Tips
|
|
| |
|